Between Two Coaches | A Digital Mentors Podcast

In this episode of Between Two Coaches, Norbert Orlewicz sits down with Ally Machate, former Simon and Schuster editor and founder of The Writer’s Ally, to cut through the noise around publishing and show coaches how to make a book that actually grows their business.
 
Most experts write a book because they feel they should, not because they have a strategic plan. Ally reveals the real mistake that dooms many business books: they are written without a clear purpose or a tested audience. A great book can be your best marketing asset when it is designed to attract the right clients, not just win praise.
 
Drawing on more than 25 years inside big publishing and hundreds of author launches, Ally breaks publishing into four practical paths and explains which route fits different business stages. She shows how to test your material early, build a launch that matters long term, and use reviews and giveaways to make your book discoverable and profitable for your coaching practice.
 
Whether you are planning your first book or iterating a draft, this episode will help you:
Decide if you are ready to write a book or whether you should validate ideas first
Tell the difference between the wrong book and the right book for your business goals
Choose the publishing path that matches your timeline, budget, and control needs
Use mini books and lead magnets to test concepts and build an eager launch list
Structure a launch that generates reviews and sustained discoverability on platforms like Amazon
Turn free copies into high value client conversations and long term revenue streams
Avoid costly production mistakes by investing in editorial and professional design that actually converts
Plan post launch uses for your book including workshops, funnels, and speaking opportunities
If you want clarity on publishing without wasting time or money, Ally’s practical playbook will save you from costly mistakes and get your book working as a true business engine.

In this powerful episode of Between Two Coaches, Norbert Orlewicz sits down with Audrey Faust, best selling author, speaker, and The Manifesting CFO™, to unpack one of the biggest hidden barriers keeping entrepreneurs from growing: their relationship with money.
Most business owners try to fix revenue problems with more strategy, more funnels, more marketing, or more effort. But Audrey reveals a much deeper truth. For many entrepreneurs, the real block is not the strategy at all. It is the fear behind the numbers, the stories they inherited, and the emotions tied to success, worthiness, and money itself.
Drawing from more than 25 years as a CFO and her own transformation with energy, alignment, and manifestation, Audrey breaks down why entrepreneurs must address their inner world if they want their outer results to shift. She shares the exact tools she uses to help women release money fear, rebuild trust in themselves, and create financial momentum with clarity and ease.
🔥 In this episode you will learn: ● Why entrepreneurs often fear their own numbers and how it silently sabotages growth ● How old money stories and beliefs influence your decisions more than you realize ● The role alignment plays in turning strategy into results ● Why mindset work is not fluff and how it directly impacts financial outcomes ● How to shift from force and pressure into clarity and confidence ● Practical tools for releasing fear through techniques like EFT tapping ● What happens when your thoughts and energy match the vision you are building
This is not another conversation about spreadsheets or budgets. This is the deeper work behind money confidence, business growth, and the ability to receive more with trust instead of tension.
🎧 If you want your strategies to finally start working, and you are ready to break the patterns that keep you stuck, this episode will give you the clarity and empowerment you have been looking for.

In this powerful episode of Between Two Coaches, Norbert Orlewicz sits down with high performance hypnotherapist and success mindset coach Claire Rich, a UK based expert who helps ambitious, driven business owners and high achievers reset their subconscious mind so they can create healthier, happier, more fulfilling, richer lives with ease.
After years of battling stress, anxiety, burnout, and a demanding corporate career, Claire discovered high performance hypnotherapy and it completely transformed her life. She eliminated lifelong anxiety, overcame panic attacks, lost nearly three and a half stone in weight, and became stronger, healthier, and more confident than she had ever been. That experience inspired her to dedicate the last 19 years to helping others unlock the same level of freedom, clarity, and performance.
Claire explains why the subconscious mind is the single biggest needle mover behind personal and professional success and why most coaches and high achievers struggle because they never address the deeper patterns that drive their behavior. She breaks down how personality types affect hypnosis, why mindset work goes far beyond affirmations and vision boards, and why traditional coaching often fails to address the real root of a person’s struggles.
🎧 In this conversation you will learn: ● Why high achievers burn out and how to prevent it ● How the subconscious mind shapes confidence, productivity, and performance ● What “deep mindset work” actually looks like ● The difference between Suggestion Therapy and Analytical Hypnotherapy ● Why some people think they “cannot be hypnotized” and why that is not true ● How to identify the subconscious programs that sabotage your goals ● Why high performance hypnotherapy is the secret weapon of elite achievers ● How Claire helps clients increase focus, reduce stress, and unlock peak performance ● Why mastering your mind matters more than mastering any tactic or strategy
Claire also shares personal stories about overcoming fear, building her business from the ground up, transitioning from corporate life, surviving an autoimmune disease, and reinventing her coaching model after COVID forced her entire practice online.
If you are a coach, consultant, creator, or high achieving entrepreneur who feels stretched thin or stuck at a plateau, this conversation gives you a clear roadmap to reclaim your energy, rewire your mindset, and step into your next level of performance with more ease and less stress.

In this inspiring episode of Between Two Coaches, Norbert Orlewicz sits down with Olaolu Ogunyemi, U.S. Marine officer, father, and award-winning author whose mission is to help families and communities raise strong, grounded, purpose-driven leaders. Drawing from his military experience, his childhood, and his work with families and emerging leaders, Olaolu brings a refreshing and practical perspective to what it really takes to lead with intention in a world filled with noise, distraction, and uncertainty.
Olaolu grew up seeing how easily young people can be pulled in the wrong direction. That experience, combined with the guidance of mentors who refused to let him slip through the cracks, forged his commitment to equip the next generation with resilience, confidence, and character. Through his children’s books, his Parent-Child Connect platform, and his upcoming leadership book Lead Last, Olaolu teaches parents and leaders how to shape environments where children thrive and adults lead with purpose.
🎧 In this conversation, you will learn:
Why children need leaders and mentors more than ever ● How boundaries help kids grow stronger, not weaker ● The biggest mistake parents make when trying to “protect” their kids ● How to reduce anxiety and overwhelm in a world overloaded with information ● What the Marine Corps taught Olaolu about resilience and personal responsibility ● Why parents must connect before they correct ● How intentional leadership at home shapes leadership in life ● Practical strategies to help teens navigate influences, social media, and adversity ● What it means to “lead last” and how it elevates every team and family you support
Olaolu also shares deeply personal stories about the mentors who shaped him, the turning point that changed his life, and how becoming a young father pushed him to grow into the leader he needed to become.
This episode is packed with wisdom for parents, coaches, teachers, mentors, and anyone committed to raising future leaders who are grounded, resilient, and ready to make an impact.
If you want to lead with intention, strengthen your family, and build leadership skills that last a lifetime, this is a conversation you do not want to miss.
 

In this powerful episode of Between Two Coaches, Norbert Orlewicz sits down with Dr. Danny Brassell, international speaker, bestselling author, and co-founder of The WellCrafted Story Workshop™, to unpack the real reason most coaches struggle to turn their expertise into clients: they don’t know how to speak in a way that actually converts.
 
Most coaches think speaking is about performance, polish, or perfectly delivered keynote moments. But Danny reveals a deeper truth: speaking is one of the fastest, highest-ROI client acquisition strategies available when you understand how to connect. And connection, not tactics, is the real conversion multiplier.
 
Drawing from more than 3,500 stages and over a decade coaching entrepreneurs, executives, and high-level leaders, Danny breaks down his signature 5 C’s of a high-impact presentation and shows how small adjustments in your messaging can instantly double or even triple your results.
 
🔥 Whether you're speaking on physical stages, hosting webinars, creating content, or recording short-form video, this episode will help you:
 
Understand why connection converts more sales than “closing”
Use stories with intention, not manipulation, to move people to action
Avoid the number one mistake most speakers make (multiple CTAs)
Craft presentations that consistently lead to booked calls and new clients
Communicate in simple, relatable language your audience actually hears
Shift from thought leader to results leader and why that matters now more than ever
Build your authority without bragging and without faking confidence
Apply speaking principles to every part of your marketing funnel
 
This is not business-as-usual speaking advice. This is the deeper psychology behind why audiences trust, buy, and follow the people who lead with authenticity, simplicity, and story.
 
🎧 If you want to attract more clients, simplify your messaging, and create presentations that truly convert, this is an episode you’ll want to revisit again and again.

In this soul-stirring episode of Between Two Coaches, Norbert Orlewicz sits down with Mike Van Pelt - faith-forward entrepreneur, bestselling author, and host of The TrueMan Podcast - to talk about the deeper mission behind coaching and what it really takes to build a business that aligns with your calling.
Mike’s journey is anything but typical. After years of wrestling with identity, career uncertainty, and spiritual surrender, he found clarity not in chasing the hustle - but in submitting to something greater than himself.
They unpack the raw truth about coaching as a calling (not a shortcut), how men can drop the masks and reclaim their heart, and why asking for help might be the boldest move you'll ever make in business and life.
⚡ Whether you're starting your practice, rebranding your message, or leading a movement, this episode will help you:
Balance faith, business, and service without burning out
Get out of your head and into your heart as a coach
Move from confusion to clarity through mentorship and surrender
Build a mission-driven business rooted in purpose, not performance
Turn your personal story into a platform for impact
Mike also shares his keynote, The Power of Asking for Help - a call to action for men who want to lead from truth, not ego.
🔥 If you're a coach, consultant, or creator navigating calling, leadership, and legacy - you don’t want to miss this one.
Today's Guest: Mike Van Pelt
Mike Van Pelt is a men’s life coach, four-time bestselling author, speaker, and the founder of True Man Life Coaching. He’s also the host of the widely followed True Man Podcast, where he helps men step into authenticity, purpose, and leadership with boldness and faith.
Through his coaching, keynotes, and books - including True Man True Ways: A Roadmap of Discovery to the Masculine Heart - Mike equips men to reconnect with their God-given identity, strengthen their character, and lead with clarity in life, work, and relationships.
🔗 Connect with Mike Van Pelt:Website: truemanlifecoaching.comPodcast: truemanpodcast.comLinkedIn: linkedin.com/in/mikevanpeltFacebook: facebook.com/CoachMikeVanPeltInstagram: @truemancoachingTwitter/X: @truemancoachingYouTube: @truemanpodcast

In this inspiring episode of Between Two Coaches, Norbert Orlewicz sits down with educator-turned-digital-entrepreneur Susan Lancaster, host of the Online Entrepreneur Academy podcast, to explore a powerful shift happening in the coaching and education world: the rise of online income for educators.
Many teachers and trainers are quietly burning out in rigid systems—while sitting on decades of valuable skills. But what if there was a way to package that knowledge into digital offers, simple social content, and online workshops that actually pay?
Susan shares her own journey from traditional classrooms to building a thriving online brand—and how she helps educators and coaches do the same.
🚀 Whether you're a full-time educator, part-time tutor, or new coach, this episode will help you:
● Discover 7 practical ways to monetize your teaching skills online● Understand how to build a social media presence—without oversharing● Overcome the mindset blocks that keep educators stuck in old systems● Use AI tools to simplify content, preserve privacy & amplify your voice● Launch a podcast (or simple product) with zero tech overwhelm● Avoid perfectionism—and finally start creating real traction online
This episode is packed with insight, clarity, and encouragement—especially if you're sitting on skills but not yet seeing the income to match.
🔑 If you're an educator ready to grow your digital footprint, diversify your income, and make a bigger difference—this conversation is your roadmap.
🎧 Listen now and learn how to go from classroom to clicks—with confidence.

In this episode of Between Two Coaches, Norbert Orlewicz sits down with LinkedIn expert, best-selling author, and top podcast host Scott Aaron to unpack what every coach and consultant must know about growing a business on LinkedIn—without falling into the spam trap.
🚫 Spoiler: If you're still pitch-slapping strangers and hoping for clients to fall into your lap, you’re doing it wrong.
Scott shares the exact 4-layer system he’s used to help thousands of coaches, consultants, and service pros attract high-ticket clients, build referral networks, and create credibility using just 20 minutes a day on LinkedIn.
🔥 Whether you're brand new to LinkedIn or have been spinning your wheels for years, this conversation is your roadmap to:
✅ Optimize your LinkedIn profile for visibility, trust, and search✅ Avoid common mistakes that get your account banned✅ Build a pipeline of ideal clients without using automation✅ Book 3–5 qualified calls weekly with Scott’s messaging strategy✅ Use content to turn cold leads into warm referrals
Plus, Scott opens up about his entrepreneurial journey—from running a gym at age 18 to building a 7-figure LinkedIn consulting brand—and the hard lessons that shaped his coaching philosophy.
🔑 If you’re serious about turning LinkedIn into a consistent source of premium clients, this episode is your step-by-step playbook.