Heart, Psychology, and Profit: Building a Coaching Business That Lasts

In this episode of Between Two Coaches, I sit down with Eugene Berezin — business strategist, mentor, former clinical psychologist, and software engineer — for a grounded, honest conversation about what it really takes to build a coaching business that lasts in today’s trust-challenged market.

Eugene brings a rare blend of psychology, neuroscience, spirituality, and practical business strategy to the table. We explore why so many coaches feel overwhelmed, burnt out, or stuck right now — and how nervous system regulation, ethical marketing, and clear messaging are becoming non-negotiables for sustainable growth.

This conversation goes beyond tactics. It’s about staying sane while building something meaningful, navigating a “trust recession” without compromising your values, and creating a business that supports your life — not drains it.

If you are a coach, consultant, or expert trying to grow with integrity in an increasingly noisy online space, this episode will shift the way you think about success.

In this episode, we cover:

• What a “trust recession” means for coaches and consultants
  
  
• Why nervous system regulation impacts business growth
  
  
• The intersection of psychology, spirituality, and profit
  
  
• How to build trust without manipulation or hype
  
  
• Messaging that resonates in uncertain times
  
  
• Creating sustainable success without burning out
  
  

🎧 Tune in to hear how heart-led strategy and evidence-based psychology can coexist — and why that combination may be the future of coaching.