Podcasting in 2026: Why It Matters More Than Ever

In this episode of Between Two Coaches, Norbert Orlewicz sits down with Alex Sanfilippo - founder of PodMatch and host of Podcasting Made Simple - to break down why podcasting is more relevant in 2026 than ever… and why most coaches still misunderstand the real ROI.

If your content isn’t converting like it used to, if social platforms feel noisy, and if AI has flooded the internet with “same-same” marketing - this conversation is your reminder that human connection still wins.

Alex shares the truth about podcasting “saturation” (it’s not what you think), the hidden benefits of podcast guesting most people ignore, and why the best strategy isn’t chasing big audiences - it’s building aligned audiences.

🚀 In this episode, you’ll learn:

● Why podcasting has become mainstream media - and why it’s still growing fast

● The real data behind “how many podcasts exist” vs. how many are actually active

● The hidden wins of guesting: confidence, clarity, relationships, and SEO backlinks

● The biggest mistakes guests make (and why hosts can feel it instantly)

● Why smaller shows can be more profitable than big ones when alignment is right

● How to stand out in the AI era by leading with human-first connection

● What collaboration really means—and why it’s a growth multiplier in 2026

If you’re a coach or consultant who wants a long-term, authority-building strategy that compounds over time, this episode is your playbook.